About ConversationRate.com

ConversationRate.com is where I share thoughts on the intersection of conversational marketing and ecommerce. When I speak of conversational marketing, I don’t just mean social media - I mean any type of marketing that involves communicating with the customer or end user on a one-to-one basis. Since they say that 80% of communication is non-spoken, it’s obvious that behavior is a large part of any conversation, so I include all permission-based direct marketing or analytical tracking.

About Rick Galan

I am an online marketer living near Salt Lake City, Utah with my wife and 2 boys. I still consider myself a bit new to the internet marketing world (just over 2 years), and so spend a lot of my time reading expert blogs and doing my own research. I currently work as a Strategic Marketing Manager for Mercent Corporation. Prior to that I held a number of online and website marketing positions within Overstock.com.

Before Overstock, I worked mainly in IT and NOC positions, securing my position in this world as a geek. I completed an undergraduate degree from Brigham Young University in Neuroscience, and am still planning on returning to school for a graduate degree.

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