One of my favorite blogs (just added to the blogroll, as a matter of fact) had a great post today entitled 41 Blog Success Tips from 10 Years of Blogging You Can Learn Today. The author is Chris Garrett, who is a professional blogger and consultant in the UK. If you haven’t read chrisg.com, I highly recommend it.
Back to the topic at hand, Chris lists 41 blog success tips that he has learned over the years. As I read through these (realizing how much better I should be doing with my own sad little blog), I came to the conclusion that these tips are not just good blogging advice, but good advice for any marketer/manager/worker to follow as well.If you are a blogger you should read the list as it stands – it’s fantastic. But if you are not, let’s hand-craft some of this list into something you office monkeys can relate to. I won’t do it all (not everything makes sense) but there are a few good nuggets to be gleaned…
- Read – The more you read the better marketer you will be. Follow good blogs, read good books, and keep track of your thoughts and the things you learn.
- Take one step – Don’t procrastinate yourself into inaction. Take that first step and do whatever unpleasant thing you don’t want to do, but know deep down you have to.
- Be interesting – The people with whom you work and interact at work are likely going to determine your future employment. Networking is everything.
- Get your point across – Don’t beat around the bush too much. Make sure that if you have something to say that people understand it when you say it.
- Deliver the goods – Make sure you only promise what can be delivered.
- Be consistent – You will always be remembered for the extremes – either the worst or the best. Make sure that what you produce you want to be remembered for.Â
- Prioritize quality over quantity – Quality work is far better than a lot of crap, or simple repetition. Head On!
- Develop expertise - Whatever you are doing, or claiming to do, make sure that you are an expert at it. Take the time to build the trust and authority.
- Hold on to passion – Be absolutely passionate about what you do. If the fire starts to go out, do what you have to to rekindle, or move on to something new.
- Communicate fascination – Make sure that your passion is visible, real, and contagious.
- Write better – Take the time to hone your skills. Get help and training if it helps, but always be improving.
- Grow your experience – Do new things, broaden your horizons, stretch yourself.
- Share your experience – When you learn something new, tell your coworkers about it. Share you knowledge with others. Helping others succeed is half of becoming successful yourself.
- Explore and experiment – Keep trying new things, and keep your mind open. Always give new ideas a fair shake.
- Be unique – If you are the same as everyone else, why are you there? What sets you apart?
- Look good - Don’t just be good, make sure it’s measurable and trackable. Get credit for your hard work.
- Make a great first impression – When you meet new people, do they know what you are about or what you are an expert in? If they have a question later, will they come to you?
- Build momentum – Keep pushing every day, do not be content, it takes less effort to keep going than to stop and start over.
- Optimize – Keep tweaking, continuously improve.
- Write Work with focus - Don’t hop from one project to the next, never finishing what you start. Get things done, and focus on the task at hand.
- Build your reputation – Know what you stand for and deliver it consistently.
- Go for keywords – Find out what your employer is looking for, and deliver it.
- Write compelling headlines Get the proper attention for your work - Get attention for what you are working on. Provoke interest.
- Offer full feeds Don’t withhold information - Lay your cards on the table.
- Interview – Supplement your knowledge by interviewing experts. Learn from those more experienced than you.
- Break news - Stay on top of your industry – know about the big events.
- Run contests – Uuh.. have fun? Play games?
- Research, survey and poll – Do your homework. Make sure you know what you are talking about before you talk.
- Toot your horn – Celebrate successes, but not too much.
- Monitor your stats - Keep track of how you are performing at work. Make sure you are always moving in the right direction.
- Comment and answer comments - Keep the people that are engaged with you engaged. Don’t ignore anyone.
- Link generously – Give others credit where it is due. Often.
- Join forums - Break out of your bubble, meet people where they are. Get involved.
- Give stuff away – Give away help, advice and information.
- Make friends - Really make friends. Don’t fake it.
- Guest blog – Hmm…
- Ask questions – Curiosity is a virtue. Ask the right questions to the right people though.
- Twitter - Probably not at work though.
- Stumble – Train yourself to discover, recognize and share brilliant ideas and content.
- Rebel – Change the way you look at things. Don’t maintain the status quo – break outside the shell.
- Enjoy – Keep doing what you do until it stops being fun. When it is no longer fun, bring the fun back.
I love taking lists and stories and reading things into them that were not originally intended. What do you think? Does any of this make sense?
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