http://www.conversationrate.com/managing-the-defaults/ Conversational Marketing and eCommerce Fri, 02 Jul 2010 16:03:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.conversationrate.com/managing-the-defaults/comment-page-1/#comment-178 Glen Hamilton Tue, 02 Dec 2008 01:46:34 +0000 http://www.conversationrate.com/?p=41#comment-178 <p>Hey Rick... good post. We know the old adage that 'everything markets.' I think that how we handle the 'defaults' in our business makes a material difference not only in our brand credibility but in our conversion efficiency. I like your comment about recommendations. It is a bit surprising to me that after 15+ years of consumer focused ecommerce that so few sites, other than Amazon, really do much with user specific recommendations on site.</p> Hey Rick… good post. We know the old adage that ‘everything markets.’ I think that how we handle the ‘defaults’ in our business makes a material difference not only in our brand credibility but in our conversion efficiency. I like your comment about recommendations. It is a bit surprising to me that after 15+ years of consumer focused ecommerce that so few sites, other than Amazon, really do much with user specific recommendations on site.

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