Managing the Defaults
September 6th, 2008
I was poking around on Shopping.com the other day, doing some research for another blog post, and I came across something that made me think:
It’s Shopping.com’s header, with an exciting little vertical word above it that says “Advertisement”. Awesome right?
It’s understandable (I guess) that Shopping.com won’t be able to sell all the available adspace on their giant website. I mean, they have hundreds of thousands of pages to populate with targeted and meaningful advertisements right? It’s not out of the question that they would have some fall through the cracks, right? Read the rest of this entry »
The Best Practice
October 31st, 2007
Over at eCommerce Optimization a well thought-through and very thorough list was posted called eCommerce & Shopping Cart Usability: 21 Best Practices. In this great article, the author ‘eCopt’ lists 20 very solid recommendations for any ecommerce site. The 21st on the other hand, is an absolute show stopper:
Test different combinations of best practices to see which ones produce the best results for your store and shopping cart.